‘OnePlus 10R 5G to target younger, more developed customers’

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oneplus According to OnePlus India CEO Navneet Nakra, the 10R 5G powered by the MediaTek Dimensity 8100 Max processor will be aimed at a “younger, more developed customer” who wants flagship specs, but with a price that fits in their pocket. The new phone will be officially launched on April 28.

The OnePlus 10R 5G is the second OnePlus phone sporting the R iteration and the first flagship to be powered by a Mediatek processor.

But the USP of the phone will be the first 150W SuperVOOC charging that will be able to juice up a phone to 100% in just 17 minutes – though the base variant will come with an 80W SuperVOOC charger. OnePlus is also launching Nord CE 2 Lite 5G this month.

Nakra told indianexpress.com That the OnePlus 10R is coming soon after the launch of the OnePlus 10 Pro is aimed at a very different audience from the former. The OnePlus 10 Pro, he said, was for a group of buyers looking for a power pack and wanting a high-end camera, high-end specs as well as pride of ownership.

In contrast, the OnePlus 10R is primarily aimed at people who need good specs, but at a good ROI, he said. “It also targets gamers who want to push the device to its limits but with great battery life and cooling. Then it targets the multitasker,” he said, explaining how the partnership with MediaTek lets OnePlus achieve all of the above with the new phone.

Ankur Jain, managing director of MediaTek in India, said the Dimensity 8100 Max gives the OnePlus 10R a Hyper Engine for gaming, AI capabilities and an “unprecedented camera”. “One feature here is Dimension 5G Open Resource Architecture, or DORA, which helps OnePlus collaborate closely with us and fix some of the features they know users want. They can customize the functionality of the chipset based on that feature,” explained Jain.

Like other OnePlus phones in the last two years, the OnePlus 10R will also be a 5G phone. Nakra reminded that according to Counterpoint, in 2021, OnePlus was the largest 5G smartphone player in India with 18% market share. “This is also the year we shipped like 5 million devices, each of which is 5G.”



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