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Tata New Super App and . formed a subsidiary of Tata Digital An official familiar with the matter told ET that the group is looking to consolidate its flagship ecommerce ventures under this entity.
Presently, Tata Cliq is run by? Tata Unistore which is jointly owned Tata Industries & Group’s Lifestyle Retail Enterprises
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Tata Cliq has moved out of the consumer electronics segment, which makes up 50-55% of
its Officials said the business, and its consumer electronics, smartphone and appliances division, have been integrated with Croma, Tata’s leading consumer electronics retail chain.
Croma will be the primary entity to enable the sale of electronics on the Tata New App.
A senior executive of a group company said, “The group is still evaluating how to position Tata Cliq. “For example, its presence in categories like electronics was a conflict of interest for Tata New and Croma and hence it had to exit this category to focus on the lifestyle and luxury categories where it has carved a niche.”
Emails sent to Tata Click and Tata Digital remained unanswered till press time on Thursday.
The holding company of Infinity Retail, which owns Croma, has recently been transitioned from Tata Sons to Tata Digital, becoming the front face for all of the group’s ecommerce business. Tata Digital has also acquired e-grocer BigBasket and e-pharmacy 1mg over the last year.
Croma App is now available only on Tata New. It will also remain an independent online seller.
Officials said that the Tata Cliq will also now run under the Tata New app. The move is part of the Tata Group’s efforts to push Tata New and integrate synergistic businesses under one umbrella.
Executives said Tata Cliq can focus its business on luxury or beauty and the challenge will be to differentiate itself from rivals like Myntra.
Beauty in space.
Tata Cliq also has another online platform, Tata Luxury, and may explore a combination of both to remove duplication.
Tata Cliq sells various product categories and brands and places great emphasis on fashion. However, electronics, home appliances and smartphones were seen as big tickets.
According to the latest regulatory filing, Tata invested Rs 11,872 crore in Tata Digital in the last fiscal – the highest fund allocation the group has made in ecommerce in any single year to help the company take on established ecommerce rivals like Amazon. To help build the chest. and Walmart-owned Flipkart.
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