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Game streaming platform Rutger aims to achieve Rs 60 crore gross revenue by the end of FY23, Rutger’s founder and CEO Piyush Kumar told Brandwagon Online, though he declined to comment on losses for the year. The platform which currently claims to have 11.46 million Monthly Active Users (MAUs), is expecting to see a growth of 118% in its user base to 25 million MAUs in this financial year. “We used to have 50,000 content creators at the beginning of last year (January 2021) and we currently have close to 1 million exclusive content creators on our platform. A big credit for this growth goes to the fact that the gaming market has matured,” Kumar said. The company plans to invest Rs 77-96 crore Marketing this fiscal year.
It should be noted that the company raised $25 million, led by Lightbox, March Gaming, and Duane Park Ventures. According to regulatory filings accessed by business intelligence platform Toffler, the company’s net revenue stood at Rs 1.7 crore, while it reported a net loss of Rs 11 crore in FY11. “For the next 18-24 months we are investing in the ecosystem. We are going to spend a lot of money on the supply side of the business – partnering with esports teams, buying the rights to such tournaments and getting a lot of users to grow our market share,” he said.
The company claims that the last 12-18 months have seen growth in terms of users as well as revenue. For Kumar, the platform grew 11-fold from one million MAUs in 2020 to 11.46 million in 2022. Similarly, daily active users (DAUs) have increased from 150,000 in 2020 to one million users now. As for revenue, the company claims that it will grow by 50% to Rs 2.25 crore in May 2022 as against April 2022.
Currently, the company has five revenue models – advertising, performance marketing, influencer marketing, router shop, and sponsorships and events. Out of this, performance marketing After advertising and influencer marketing a substantial portion of the revenue, the company claims. In addition, Kumar said brands like BUJU’s, Unacademy, Dream11 and others use Rutger’s platform for performance marketing and influencer marketing. “Brands are using our streamers to talk about their product because our user base falls between the age group of 12-24 – which is their target group. Currently, about 20 brands work with 1,000 router streamers. As far as performance marketing is concerned, we serve an average of 6-7 lakh unique downloads to our clients. Company a. charges Rs 22 for download Their commission fee is 80% on performance marketing whereas for influencer marketing.
As for advertising, the platform currently claims to run native ads, but plans to run video ads at the beginning of the stream as well as in the middle. According to Rutgers, most of the brands that advertise on their platform are digital first brands such as cryptocurrencies, gaming brands, ecommerce brands, audio and tech products.
Originally a game streaming and gaming content creation company, Router is currently a free-to-watch platform where users watch content through gamification and Router earns points when they watch or create content for the platform. stand for. According to the company, these coins can be redeemed with any game currency, for example diamonds in Free Fire or through Paytm Cash. Going forward, the company plans to roll-out a subscription plan for creators sometime this year.
The company recently partnered with Sky Sports – one of the largest tournament holding companies in South-East Asia. With this partnership, Rutgers now has exclusive media rights to 16 tournaments and IPs. “We have purchased the media rights for one year which includes 8,200 hours of live esports content. We’ve also partnered with seven of the top esports teams in India, with all their players now creating content exclusive to Router. In addition, we have tied up with 30 upcoming esports teams, closing the esports funnel of upcoming and top-tier teams. The goal is to work with all the teams representing India in the Commonwealth Games.”
Read also: Penta Esports will launch three more leagues this year; Break-even target by FY23
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