Tag: Maaza

Maaza the fastest growing brand of Coca-Cola India this year

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[ad_1] Fruit drink brand Maaza is the fastest growing brand ever for Coca-Cola in India in 2022, helped by its expansion into rural markets, said top company executives. Coca-Cola is focusing its nutrition portfolio in the country and expects it to be the biggest growth driver through its fruit juice-based brands – Maaza and Minute Maid. Arnab Roy, Vice President and Head Marketing, Coca-Cola India and Southwest Asia, said in a statement, “We are very clear (that) this (nutrition portfolio) is one of our biggest growth drivers for our volume,…