Tag: expansion

[ad_1] Rajendra Prasad Sharma Trade, Import and Export for MSMEs: Going global is no longer the prerogative of big corporate houses alone. There are plenty of reasons for small and medium enterprises (SMEs) to cater to cross-border markets. Before embarking on an international expansion strategy, it is important to understand a firm’s preparation to engage in international business. Due to the saturation trend in the domestic market and dependence on a few key business accounts, most SMEs need to have international exposure to B2C markets. Going abroad is also a…